- Adaptable: We are agile and flexible in our work, confidently taking bold decisions that benefit our stakeholders.
- Sharing:We work together as one, openly collaborating and sharing skills & knowledge to enable our people to be the best.
- Passionate:We are proud of the work we do and strive for exceptional results.
- Innovative:We are driven to improve our business every day and to maximize the creative potential of our people.
- Respect:We earn respect by embracing fairness, trust and integrity in all our relationships.
- Excellence:We are diligent in our work and consistently deliver the best quality in everything we do.
Our strategy aims to build a winning consumer-centric portfolio for every occasion by leveraging affordability to drive sustainable sparkling beverage growth; capturing new consumption occasions and preferences through portfolio innovation; and consolidating our market leadership in emerging beverage categories, such as hydration, nutrition, and energy, while exploring new categories with discipline.
To deliver on our strategic objectives we have established where we will operate and how we will win. In essence, our objectives are to realize our full potential in core markets, turn around non-core businesses, and develop high-potential new categories. The key drivers of the strategy are:
- Strong focus on operating efficiencies and asset optimization.
- Increased investment in innovation and marketing.
- Expansion into new growth areas, organically and via acquisition.
- Technology enhancements, with a focus on digitization.