A proud heritage, a positive future and a relentless commitment to quality
OUR HISTORY
Since 1964 NRC- Coca Cola- National Refreshments Company L.L.C
Our success story begins in 1964. NRC will celebrate its 60th Diamond anniversary in 2024. It was around then that Late H.H Sheikh Maktoum bin Saeed Al Maktoum, our visionary Chairman, recognized an opportunity to transform UAE’s traditional Soft Drink industry to meet the needs of a rapidly expanding domestic market.
National Refreshment Company LLC is registered as a limited liability in the Emirate of Dubai consequent to an agreement dated 9/3/1993 between HH Sheikh Maktoum Bin Rashid Al Maktoum, the former ruler of Dubai, and Mr. Juma Al Majid to form a limited liability company under the provision of the UAE company’s law. The company is engaged in the business of processing, bottling and distribution of various brands of carbonated soft drinks and juices.
Under his guidance and patronage, numerous projects were launched to achieve his vision. The company expanded consistently through bottling & distribution & marketing for a full range of products. and recently expanded the bottling capability to the Juice segment to now.
Effective Nov. 2012, Mr. Juma Al Majid sold out of his shareholding (50% of the company’s total shareholding) to the heirs of late HH Sheikh Maktoum Bin Rashid Al Maktoum Accordingly.
The Company was the Sole Bottler and distributor of 7up before it was acquired by Dubai Refreshment In 2003
Currently in Middle East NRC is sole manufacturer and distributor of Canada dry 11 products, being business partner of COCA COLA. Canada Dry is a brand of soft drinks founded in 1904 and owned since 2008 by the American company Dr. Pepper Snapple (now Keurig Dr. Pepper) for over 100 years, it is now produced in many countries such as the United States, Panama, Mexico, Chile, Costa Rica, Japan, and in a number of countries of Europe and the Middle East.
NRC expanded its operation continuously with several Co-Packing Business partners and producing leading brand of Energy drink i.e., Monster.
Recently NRC Further expanded its Co-Packing business operation with several renowned Energy Drink Brands i.e. Gamma Energy Drink, Dubai Energy Drink, Blue power energy drink, Take Power energy drink, Red Fighter Energy Drink, Game of throne Energy Drink, etc.
NRC Coca-Cola Beverages Company is one of the Oldest leading FMCG Company in UAE. NRC Coca-Cola is the authorised manufacturer and distributor of Canada Dry brand and Energy Drinks and the Business Partner of Several Leading Energy Drinks brand in the Middle East.
Canada Dry, the global trademark, were established in 1904. the successful establishment of a partnership between The Coca-Cola Company and NRC introduced Canada dry in Middle East
Our success story begins in 1964. NRC will celebrate its 60th Diamond anniversary in 2024. It was around then that Late H.H Sheikh Maktoum bin Saeed Al Maktoum, our visionary Chairman, recognized an opportunity to transform UAE’s traditional Soft Drink industry to meet the needs of a rapidly expanding domestic market.
National Refreshment Company LLC is registered as a limited liability in the Emirate of Dubai consequent to an agreement dated 9/3/1993 between HH Sheikh Maktoum Bin Rashid Al Maktoum, the former ruler of Dubai, and Mr. Juma Al Majid to form a limited liability company under the provision of the UAE company’s law. The company is engaged in the business of processing, bottling and distribution of various brands of carbonated soft drinks and juices.
Under his guidance and patronage, numerous projects were launched to achieve his vision. The company expanded consistently through bottling & distribution & marketing for a full range of products. and recently expanded the bottling capability to the Juice segment to now.
Effective Nov. 2012, Mr. Juma Al Majid sold out of his shareholding (50% of the company’s total shareholding) to the heirs of late HH Sheikh Maktoum Bin Rashid Al Maktoum Accordingly.
The Company was the Sole Bottler and distributor of 7up before it was acquired by Dubai Refreshment In 2003
Currently in Middle East NRC is sole manufacturer and distributor of Canada dry 11 products, being business partner of COCA COLA. Canada Dry is a brand of soft drinks founded in 1904 and owned since 2008 by the American company Dr. Pepper Snapple (now Keurig Dr. Pepper) for over 100 years, it is now produced in many countries such as the United States, Panama, Mexico, Chile, Costa Rica, Japan, and in a number of countries of Europe and the Middle East.
NRC expanded its operation continuously with several Co-Packing Business partners and producing leading brand of Energy drink i.e., Monster.
Recently NRC Further expanded its Co-Packing business operation with several renowned Energy Drink Brands i.e. Gamma Energy Drink, Dubai Energy Drink, Blue power energy drink, Take Power energy drink, Red Fighter Energy Drink, Game of throne Energy Drink, etc.
NRC Coca-Cola Beverages Company is one of the Oldest leading FMCG Company in UAE. NRC Coca-Cola is the authorised manufacturer and distributor of Canada Dry brand and Energy Drinks and the Business Partner of Several Leading Energy Drinks brand in the Middle East.
Canada Dry, the global trademark, were established in 1904. the successful establishment of a partnership between The Coca-Cola Company and NRC introduced Canada dry in Middle East